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The Bridge joining Windsor and Eton

The Bridge joining Windsor and Eton

Marketing Opportunities

The Visitor Management & Marketing Team offers local companies a varied programme of marketing opportunities.

Online

Windsor.gov.uk is the official destination website for the Royal Borough of Windsor and Maidenhead.  The site attracts over 1 million users and it is consistently ranked number one on Google for searches for ‘windsor’.

It's a responsive site, adapting to all screen sizes allowing visitors to browse on smart phones and tablets too.

Product database listing

Have your own product page within the accommodation, retail or dining databases of www.windsor.gov.uk.  Each page includes descriptive copy, links, images and facility information. 

Four packages are available and each level gives greater prominence, more features and exposure to the site audience leading to higher page views. Prices range from £85-£795 per annum depending on type of business and package level.

Banner Advertising

Advertise on windsor.gov.uk: we offer banner advertising to local businesses that are looking to raise awareness, attract visitors and generate bookings.  Prices range from £199 to £299 plus VAT for three months.

Businesses can also pay to banner advertise on our consumer e-newsletters which are sent quarterly to a growing database of recipients who have opted in to receive further information on the local area.

Seasonal Packages 

We can offer 3-month featured packages for businesses looking to feature for a few months at a time.  This package includes placements within primary website features, guaranteeing enhanced exposure.  £399 plus VAT for three months (limited availability).

Apps

A listing within the accommodation, retail and dining databases of windsor.gov.uk automatically includes an entry in our official destination smartphone apps for iPhone and Android.  

Download more information on promotional opportunities for Windsor businesses and Maidenhead businesses including annual packages, seasonal packages, highlight opportunities and the website rate card. New rate card 2017 coming soon - in the meantime please email for more information.

Offline

The team produces a wide range of print including the annual Visitor Guide, biennial Venues Directory (for the MICE market) and a useful town map for the Windsor & Eton area.  Contact us for production information and current rate cards.

Distribution

•  National Information Centre network - 500 visitor information centres
•  Enquiries to both Royal Windsor and Maidenhead Information Centres
•  Exhibitions (see detail below)
•  Trade mailings and familiarisation visits
•  Response to consumer advertising
•  Response to press features in national & regional newspapers, travel and women’s magazines, television and radio travel features

Exhibitions

We attend the following trade exhibitions

•  Tourism South East Group Travel Fairs (at various venues in South East)
•  Explore GB (2017 - Brighton)

Other Promotional Activities

There are a number of other ways for local businesses to get involved with promotional activities:

Press & PR

Our PR campaign began in 1996 and has since reached hundreds of millions of readers/viewers.  Press activities are handled on our behalf by Live Tourism based in Cookham, Berkshire. 

Aimed at

•  Independent travellers for weekend/short breaks in both domestic and overseas markets
•  Group travel organisers
•  Conference buyers.

Your participation

Most trips we organise are for two nights (Friday to Sunday greatly preferred) and include accommodation and entry to local attractions for a journalist and his/her companion.

If you are interested in participating in any of these marketing opportunities or would like to find out more, please contact Julia White, telephone 01753 743918 or email julia.white@rbwm.gov.uk.

Please look at our media pages and get involved by supplying news stories and imagery to LiveTourism that will appeal to our readers/viewers.

Familiarisation Visits

Working with partners such as Tourism South East, VisitBritain and trade magazines we have welcomed many groups of buyers to the Royal Borough.  This has proved to be a very effective form of promotion and one that we intend grow over the next few years.

•  Aimed at Group Travel Organisers, overseas agents, tour operators and conference buyers.

Your participation

•  Complimentary admission to attractions
•  Complimentary or discounted accommodation
•  Complimentary or discounted meals/refreshments
•  Time and effort from marketing personnel

Royal Windsor Information Centre

The Royal Windsor Information Centre is centrally located in the Windsor Royal Shopping close to Windsor Castle.  In 2015, over 85,506 people made an over-the-counter enquiry at the Information Centre. Many more will have walked through the Centre, looked at our advertising and picked up leaflets from our displays.

Opportunities exist for local businesses to display leaflets and advertise within the centre (on the wall and onscreen).  The Centre also coordinates Concierge Service with local accommodation providers whereby tickets for various attractions and events can be bought in advance and at special rates for visitors.  Please contact Barbara Hunt, Information Centre Manager, for more information and current rates.

Setting up a B&B

If you are considering opening a bed & breakfast, guest house or small hotel, our introductory information may be helpful.

Activities | Concierge Scheme | Marketing Opportunities | Meetings | Staff CornerStatistics and Downloads | Town Partnerships

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