The Visitor Management & Marketing Team offers local companies a varied programme of marketing opportunities.  Below is listed the annual programme of marketing activities.

Print publications

Title	Visitor Guide	Venues Directory	Accommodation Guide	Windsor & Eton Town Map
Size	210mm x 197mm	246mm x 270mm	210mm x 260mm	A4
Pages	100	52	36	2-sided
Print run	40,000	6,000	40,000	100,000
Colour	Full colour	Full colour	Full colour	Full colour
Advertising Canvassing starts?	June	June	July	November
Advert copy deadline?	End Aug	End Aug	Mid Sept	End Dec
Published	Nov (annually)	Nov (biennially)	Dec (annually)	Jan (annually)

2012 Advertising Rates (excluding VAT)

Title	Visitor Guide	Venues Directory	Accommodation Guide	Windsor & Eton Town Map
Listing	-	-	-	-
Restaurant Panel	£395	-	-	-
Single Panel	-	-	-	£1000
Double Panel	-	-	-	£2000
Half page	£995	-	£995	-
Full page	£1695	£1295	£1495	-
Back Cover	£2395	£2495	£1995	-
Inside Front	£2095	£2295	£1695	-
Inside Back	£1995	-	£1595	-

 Distribution

•  National Information Centre network - 500 visitor information centres

•  Telephone, fax, postal and email enquiries to both Royal Windsor and Maidenhead Information Centres

•  Exhibitions (see detail below)

•  Trade mailings and familiarisation visits

•  Response to consumer advertising

•  Response to press features in national & regional newspapers, travel and women’s magazines, television and radio travel features.

•  WorldHost Principles of Customer Service Training Courses

Exhibitions

On an annual basis we attend the following trade exhibitions and stand share opportunities are available.  Please contact us to discuss requirements and prices:

•  Square Meal's Venues and Events (London)

•  Four Tourism South East Group Travel Fairs (various venues in South East)

•  Excursions (London)

Online

There were 1.3 million visits to the www.windsor.gov.uk website in 2011. 2011 also saw the launch of the official destination iPhone App with an Android version due to be launched in 2012.

OPTION	AVAILABLE TO	PRICE
Database Listing & enhanced page (includes entry on iApp)	Shops, restaurants, accommodation	£145 to £440
Banner Adverts	Shops, restaurants, accommodation and attractions	£100 to £2625

Other Promotional Activities

As well as the annual programme of marketing initiatives there are a number of other ways for local businesses to get involved with promotional activities:

Familiarisation Visits

Working with partners such as Tourism South East, VisitBritain and Trade Magazines we have welcomed many groups of buyers to the Royal Borough.  This has proved to be a very effective form of promotion and one that we intend grow over the next few years.

•  Aimed at Group Travel Organisers, overseas agents, tour operators and conference buyers.

Your participation

•  Complimentary admission to attractions

•  Complimentary or discounted accommodation

•  Complimentary or discounted meals/refreshments

•  Time and effort from marketing personnel

Press Relations

Our PR campaign began in 1996 and has since reached hundreds of millions of readers/viewers.  Press activities are handled on our behalf by Live Tourism based in Maidenhead, Berkshire.

Aimed at

•  Independent travellers for weekend/short breaks in both domestic and overseas markets.

•  Group travel organisers

•  Conference buyers

Your participation

Most trips we organise are for two nights (Friday to Sunday greatly preferred) and include accommodation and entry to local attractions for a journalist and his/her companion.

If you are interested in participating in any of these marketing opportunities or would like to find out more, please contact Julia White, telephone 01753 743918 or email julia.white@rbwm.gov.uk.