Aquascutum

Aquascutum: Understated British Elegance

The British weather is famed for its inclemency and unpredictability. Aquascutum invented the first waterproof cloth in 1853 and created the raincoat to protect the ladies and gentlemen of England from the elements and preserve their stylish appearance. This understated approach to solving a perennial fashion problem (how to look elegant in the hustle and bustle of city life) has continued for over 155 years.

Fine craftsmanship, luxurious tailoring and attention to detail have been applied to all matters satorial, creating a company with a quintessentially British point of view for whom the pursuit of style is a way of life.