Jaeger

Jaeger is a world-class, contemporary British fashion and lifestyle brand with a rich history and dynamic future built on womenswear, menswear and accessories.

Established in 1884, Jaeger was built around the benefits of wearing natural fibres such as, merino wool, alpaca, camel hair and cashmere; fabrics that have become synonymous with the brand today. Our heritage of natural fibres, luxury fabrics, unique graphics, cut, fit and design are always memorable and distinctive. For over 125 years, Jaeger has epitomised classic British style and our signature colour palette of black, ivory and navy is incorporated into each collection.
Jaeger’s subsequent prestige and popularity throughout the 20th century has lead to the development of a rich and vast archive, which continues to influence the direction of our collections, year on year.

With a history of innovative design, lead by the likes of Jean Muir, Bella Freud, Karen Boyd and currently, Stuart Stockdale; Jaeger London launched at London Fashion Week in 2008 – to great critical acclaim – and continues to show on the international runway.