Viyella

Formed in 1784, Viyella is one of the UK's oldest clothing manufacturers. It is a name underpinned by ideals of function and form, as well as a deeply ingrained appreciation for classic tailoring and exquisitely crafted fabrics designed to last. In 2009 the label was bought out by the Austin Reed Group, and echoes the same unrivalled craftsmanship and tailoring as found in the famous menswear label. Classic, understated and elegant without exception, every collection is designed to satisfy the needs and tastes of the Viyella woman - whatever the occasion.

There are currently over 170 locations which includes Viyella freestanding stores, combined CC and Viyella stores and concessions located throughout the UK with more scheduled to open in the near future.