The Visitor Management & Marketing Team can offer local companies a varied programme of marketing opportunities.  Below is listed the annual programme of marketing activities and the prices quoted are the 2008 rates.  Follow link for more details on the Windsor Welcomes Course.

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Print

Title	Visit	Venues	Stay	Windsor and Eton Town Centre Map	Enjoy
Size	A5	A4	A5	A4	A4 folded to DL
Pages	96	48	36	2	6
Print Run	40,000	6,000	65,000	100,000	200,000
Colour	Full colour	Full colour throughout	Full colour throughout	Full colour throughout	Full colour
Advert Canvass Starts	June	June	July	January and July	September
Advert Copy Deadline	End of August	End of August	Mid September	End of January and end of July	Mid November
Published date	November (Annually)	November (Bienially)	December (Annually)	March and October	January

Advertising Rates

Title	Visit	Venues	Stay	Windsor and Eton Town Centre Map	Enjoy
Listing	-	-	£250 - £450	-	-
Restaurant panel	£695	-	-	-	-
Shop Panel	£695	-	-	-	-
Single Panel	-	-	-	£695	£250
Double Panel	-	-	-	£1395	£500
Quarter	£695	-	£595	-	-
Half	£895	-	£895	-	-
Full	£1,495	£995	£1,095	-	-
Back Cover	£2,295	£1,795	£1,695	-	-
Inside Front	£1,995	£1,395	£1,395	-	-
Inside Back	£1,895	£1,295	£1,495	-	-

Distribution

•  National Information Centre network

•  Telephone, fax, postal and email enquiries to both Royal Windsor and Maidenhead Information Centres

•  Exhibitions (see detail below)

•  Trade mailings and familiarisation visits

•  Response to consumer advertising

•  Response to press features in national & regional newspapers, travel and women’s magazines, television and radio travel features.

•  Windsor Welcomes training courses

•  LEGOLAND Windsor Guest Services (Accommodation Guide)

Exhibitions

On an annual basis we attend the following trade exhibitions:

•  British Travel Trade Fair

•  Meetings & Incentive Travel Show

•  Regional Tourist Board Group Travel Fairs

•  Excursions

•  The Royal Collection Enterprises kindly display our brochures at World Travel Market on our behalf

Opportunities

Literature Display	From £100
1 Day personal representation	From £350
Half stand share	From £500

Website

This is the first website for the Visitor Management & Marketing Unit of the Royal Borough and we will be developing the marketing opportunities through the site in due course.  Below are the current advertising opportunities.

www.windsor.gov.uk

Option	Available to	Price
Database Listing & enhanced page	Shops, restaurants, accommodation establishments	£150 to £275
Hyperlink	Attractions only	£75
Banner Adverts	Shops, restaurants, accommodation establishments and attractions	£350 to £3,000

Other Promotional Activities

As well as the annual programme of marketing initiatives there are a number of other ways for local businesses to get involved with promotional activities:

Familiarisation Visits

Working with partners such as Tourism South East, VisitBritain and Trade Magazines we have welcomed many groups of buyers to the Royal Borough.  This has proved to be a very effective form of promotion and one that we intend grow over the next few years.

•  Aimed at Group Travel Organisers, overseas agents, tour operators and conference buyers.

Your participation

•  Complimentary admission to attractions

•  Complimentary or discounted accommodation

•  Complimentary or discounted meals/refreshments

•  Time and effort from marketing personnel

Press Relations

Our PR campaign began in 1996 and has since reached over 120 million readers/viewers with a value of £2.9 million.  Press activities are handled on our behalf by PR Matters based in Gerrards Cross, Buckinghamshire.

Aimed at

•  Independent travellers for weekend/short breaks in both domestic and overseas markets.

•  Group travel organisers

•  Conference buyers

Your participation

Most trips we organise are for two nights (Friday to Sunday greatly preferred) and include accommodation and entry to local attractions for a journalist and his/her companion.

If you are interested in participating in any of these marketing opportunities or would like to find out more, please contact Julia White, telephone 01753 743918 or email julia.white@rbwm.gov.uk.