The protection of the Olympic brand is essential to the Games' success.  Below there is information for Businesses and Non-Commercial Organisations on all you need to know on the laws and regulations concerning the Olympic Brand.

• Business

In the run-up to London 2012, businesses need to be aware of the restrictions on developing any campaign or promotion which creates a link to the Games. 

• What businesses need to know about Brand Protection [PDF]
• Advertising and Street Trading Regulations [PDF]
• Brand Protection information for the Tourism Sector [PDF]

• Non-Commercial Organisations

Non-Commercial Organisations, as well as businesses, must also be aware of their responsibilities with the Olympic Brand.  Click here for the specific guidelines for Non-Commercial Organisations.

• Brand Protection for Conferences and Events

In the run-up to the 2012 Games many unofficial seminars, conferences and events will be held.  This linked document outlines how to spot unofficial events and details how to organise an event within the parameters of the 2012 Brand Protection Policy.

For guidelines on the editorial style recommended when referring to the 2012 Games please see the Editorial Style Guide (.pdf download).