VisitWindsor Partnership

VisitWindsor is the official tourism department of the Royal Borough of Windsor & Maidenhead.  Our aim is to deliver expenditure growth across the whole of the Royal Borough and surrounding area in a way which:

• Maximises the benefits of tourism for the local community (eg in terms of job creation)
• Minimises the impact on the community (eg in terms of congestion and overcrowding)
• Creates a destination with visitor numbers that can be accommodated within the local infrastructure
• Creates a sustainable destination with visits year-round.

Created in 2020, the VisitWindsor Partnership formalises the work we do on behalf of tourism, leisure and hospitality businesses in the borough.  We believe that the best way for us to succeed is to all work together with and on behalf of our partners. By joining VisitWindsor you will not only benefit from our valuable marketing activity but you will also become an integral part of the success of our destination and our local visitor economy.

Find out more!  Download the VisitWindsor Partnership Brochure and Digital Rate Card.

VisitWindsor Partnership Benefits

We have four tiers of partnership available, each level giving access to more and more promotional benefits.  These include: 

Online presence

Windsor.gov.uk is the official destination website for the Royal Borough of Windsor and Maidenhead with over 1 million users a year.

Social media

An opportunity to contribute content for the VisitWindsor social media channels and be involved in promotions and competitions.

E-communications

250,000 emails are sent per year to visitors, residents and MICE buyers.  VisitWindsor partners have opportunities to feature in consumer and business e-newsletters.

Print advertising

VisitWindsor produces a wide range of print including the Attractions Leaflet, biennial Venues Directory (for the MICE market), and the hugely popular Windsor and Eton town centre map.  These are distributed via the TIC network, in response to specific enquiries and press features, through trade mailings and familiarisation visits and at exhibitions attended by VisitWindsor.

Digital Advertising

VisitWindsor manages a suite of advertising screens in the Royal Windsor Information Centre and other prominent town centre positions.

@MyRoyalBorough

@MyRoyalBorough is here to support our local community, working together to help our businesses bounce back stronger than ever before.  
We’re dedicated to giving our town centres, high streets, retailers, independents and small businesses, historic, cultural and arts organisations and markets a boost.
Get involved
✅ Whether it’s your newest product, a seasonal offer or an upcoming event - tag us on socials using #MyRoyalBorough and we’ll help you spread the word
✅ Join our Facebook group – MyRoyalBorough SmallBiz Network, where you’ll meet other business owners alike, get an insight into best practice along with guidance on building great relationships with customers
✅ Access Engagement HQ – our engagement platform to support collaboration and information sharing across our business community
Find us on Facebook, Instagram and Twitter or visit our website for more.

Royal Windsor Information Centre promotion

Centrally located in Windsor Guildhall, close to Windsor Castle, almost 100,000 visitors a year make an over-the-counter enquiry and many more stop and pick up leaflets and watch our digital screen advertising.  The Centre also coordinates the Concierge Service with local accommodation providers whereby tickets for various attractions and events can be bought in advance and at special rates for visitors.  

Press & PR

Press activities are handled on our behalf by Tourism Angles.  Our press and PR activities are primarily aimed at:

• Independent travellers for weekend/short breaks in both domestic and overseas markets
• Group travel organisers
• Conference buyers.

VisitWindsor partners have the opportunity to receive press and media visits from national and international journalists and bloggers.  Most trips we organise are for two nights and include accommodation and entry to local attractions.  Find out more on our Media pages.

Familiarisation visits

Working with partners such as Tourism South East, VisitBritain and trade magazines we have successfully welcomed many groups of buyers to the Royal Borough, proving it to be a very effective form of promotion.  Aimed at group travel organisers, overseas agents, tour operators and conference buyers, our VisitWindsor partners participate by offering:

• Complimentary admission to attractions
• Complimentary or discounted accommodation
• Complimentary or discounted meals/refreshments
• Time and effort from marketing personnel

Get in touch and find out more

VisitEngland recently reported that Windsor is the most popular day visit destination outside London!  If the Windsor brand is important to you and your business we very much look forward to working together!

Download the VisitWindsor Partnership Brochure and Digital Rate Card and watch our short video showing the role of the Royal Borough of Windsor and Maidenhead's Tourism Team.