The Berkshire Local Visitor Economy Partnership (LVEP) was accredited in January 2025 by VisitEngland, becoming part of the new national structure that directly connects it with the national tourist board and the UK government, and gives local businesses a greater say and visibility in policy and funding decisions.
The Berkshire LVEP will become the leadership and management hub for a fresh approach to partnership working that will ensure closer links between Berkshire businesses and industry leaders, the six Berkshire Local Authorities, Bracknell Forest, Reading, Royal Borough of Windsor & Maidenhead, Slough, West Berkshire and Wokingham alongside Reading’s Economy & Destination Agency (REDA), VisitNewbury, landscape management organisations, Berkshire Film Office, education providers, and community groups.
Berkshire LVEP framework
The Berkshire LVEP framework describes how businesses and stakeholders in Berkshire’s visitor economy can work together to develop and promote tourism.
The framework has been created through a process of discussion and input from over 120 businesses and organisations that are involved in attracting, welcoming, serving and managing visitors to the county. It will be championed by The Local Visitor Economy Partnership (LVEP) nationally, regionally and locally which will use it to inform its own activity.
Aim of the Berkshire LVEP
To create opportunities and deliver benefits to everyone with a stake in the county’s future by working together and taking a regenerative approach to the development and promotion of tourism in Berkshire.
Principles of the Berkshire LVEP
- To be guided by sustainable tourism development principles
- To commit to diversity, equality and inclusion
- To work in partnership
- To commit to excellence, ensuring products and experiences are the best of their kind
- To take a data and intelligence-driven approach to decision-making
Objectives of the Berkshire LVEP
- Deliver an excellent visitor experience, by growing and upskilling the workforce and improving the quality of the public realm.
- Make a tangible contribution to NetZero targets, by promoting sustainable transport options and taking a responsible approach to the use of resources.
- Spread the benefits of tourism across the county, by implementing effective attract and disperse mechanisms both pre and post arrival and promoting the county’s thematic strengths.
- Grow the value of the visitor economy, by increasing the volume of business tourism, taking a targeted approach to leisure marketing and mitigating the effects of seasonality.
- Strengthen the visitor offer, by improving the gateway role of towns, improving accessible and inclusive attractions and experiences, developing the events sector and promoting distinctive rural experiences.
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