This Berkshire LVEP framework describes how businesses and stakeholders in Berkshire’s visitor economy can work together to develop and promote tourism. It
does not replace existing strategies and plans, it describes the context in which they exist, seeks to influence how they are delivered and informs future activity at the local and county level. Its purpose is to guide the thinking and actions of those involved in the sector directly or tangentially and support a collaborative approach to achieving common goals.
The concept of regenerative tourism underpins the framework to ensure that Berkshire’s visitor economy is sustainable and resilient in the longer term delivering net positive impacts for the environment, society and economy. Berkshire is well placed to pursue this approach building on the work of businesses and organisations that are proactively pursuing sustainable and inclusive business practices.
The framework has been created through a process of discussion and input from over 120 businesses and organisations that are involved in attracting, welcoming, serving and managing visitors to the county. It will be championed by The Local Visitor Economy Partnership (LVEP) nationally, regionally and locally which will use it to inform its own activity.
to add an item to your Itinerary basket.
