Ensure your business is inclusive to all. By widening your market and extending your season, you can tap into a market estimated to be worth £14.6 billion.
- 16 million people in the UK have a disability – that’s nearly one in four people
- Disabled travellers tend to be loyal, often returning to places that cater to their specific requirements.
- Many of your existing customers are likely to have an impairment or be disabled, but these are not always visible or disclosed.
Great resources for accessiblity and inclusivity information
VisitBritain offers Berkshire LVEP businesses lots of great hints and tips:
- The importance of being inclusive
- How providing accessibility information on your website and having a detailed accessibility guide will help both your customers and your business.
- More about about LGBTQIA+ tourism.
- Signposting you to plenty of other practical resources to achieve your end goal.
Visit VisitBritain pages on how to make your business accessible and inclusive.
Back to: Berkshire LVEP | Berkshire LVEP Framework | Berkshire LVEP Management Board | Regenerative Tourism
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